As a result of the pandemic, situations and seasons can change at the drop of a hat. Therefore, fans are constantly seeking answers to information that is rapidly changing. Due this change in behavior and need, organizations have had to start implementing new procedures and adopting new technologies. With data gathered from Conversational AI technology, we have been able to see what fans are asking both at home and in-venue. As planning for the 2021 season takes place, see what you can learn from the NFL through information gathered from our clients’ customer data.